2008-04-01

A New Strategic of Network Alliance to Promote Customer Visits forMember Restaurants

FoodEasy.com is the biggest internet restaurants guide in Hong Kong with over 70,000 registered members. As the catering business is depending more and more on the internet to reduce transaction costs and to attract multiple customer tiers, FoodEasy.com decides to form an alliance with different restaurants to step up Strategic Network for the [Member Reward System] promotion. With the support of three major movie groups, members are rewarded with free tickets after dining in the allied restaurants.
During the trial period, Alex the spokesman for FoodEasy.com determines to close down the existing card system operation in order to strengthen a new system integration and to ensure the flexibility and effectiveness in execution of the development plan. RCTL is invited to be responsible for the system integration, starting from a sophisticated software architecture, maintenance support, and the participation of RCTL Ad hoc platform, and to provide the professional consultation for launching an all-win alliance solution. To demonstrate our technology excellence and professionalism, RCTL is adding on a recognition of successful innovation implementation for customer.