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Rewrite PowerTech Asia
Limited (RPAL) is a leading total solution provider in thermal rewrite
technology and Customer Relationship Management (CRM) applications. The Company
has merged Rewrite Card Technology Limited (RCTL) in the year 2008 to create
synergies and new horizons in revolutionary thermal rewrite technology products,
customer loyalty management and membership management to satisfy the needs of
marketers from F&B Management Solution, Catering Solution, Retail Solution,
Beauty Management Solution and Service Industries in the rapidly growing
customer relationship management (CRM) market.
The strong presence of our all-in-one Interactive Thermal Rewrite Card System
retains customer loyalty and maximizes the return of investment through an
innovative communication platform and collaboration of CRM architecture to
demonstrate a new generation of customer intelligence.
By
integrating the membership management solution into the thermal rewrite Card
Reader Writer / Printer, a sophisticated one-to-one Rewrite Card Customer
Relationship Management System is tactfully starting up to optimize customer
and company interaction. Thanks to the unique rewritable technology, the thermal
rewrite card (also known as Rewritable Card, Harvest Card, Visual Card, Window
Card and Thermal Card) made by Thin or Thick PET/PVC or Mifare IC features
writing, recording, erasing and rewriting visual data repetitively on one single
card and delivers from time to time with mini games, POP advertisement, product
images and promotional messages on card surface to reinforce customer
engagement.
In
order to fit for different industry usages, we provide a wide range of
application solutions comprised of Multi-tier Membership System, VIP Management
System, Bonus Reward System, Membership Point System, Stored-value System, Chop
Game / Lucky Draw System, Beauty Membership Management System, ID Management
System, Visitor Securities System, RFID Logistic System and comprehensive CRM
logistics to showcase customer loyalty, increase company profitability and
strengthen market competence.
Moreover
we have implemented the new innovation development - RFID Technology into our
system solution which further widens our application coverage.
The key applications of the technology
include: Personalized Shopping Experience, Smarter Shelving, Detailed Product Information and Instant
Sales Booster. The Rewrite Mifare Technology allows system operators to
configure, monitor and manage readers through a rewrite card intelligent machine
interface. RFID leverages multiple system control mechanisms to manage different
radio frequency. The technology is further equipped with data analysis and
filtering features to enhance the ability to obtain accurate customer data.
In addition our customized and integrated
projects have gained remarkable endorsement from distinguished business partners
and valued clients. We have won a name for the sophistication of thermal rewrite
card system and have received due recognition in industry accreditation. We are
one of the recipients of The Best Brand Enterprise Award 2006, Business
Superbrands 2006, The HKICT Awards 2006 and HSBC Living Business Awards 2007
Certificate of Merit. We also gain the nomination from HKTDC - APICTA in 2006.
To represent our corporate social responsibility, we are a Caring Company for
the year 2005-2006 and 2006-2007.
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